I don’t know if Mountain Dew specifically is sold in the schools in Kentucky, West Virginia, Southwest Virginia and other Appalachian areas, but the sale of soft drinks in school is big business for vending companies. I am not trying to suggest drinking Mountain Dew soda causes cancer but after watching Diane Sawyer’s “A Hidden America, Children of the Mountains,” I do know it does contain an addictive substance and can cause potential health risks. A Coke drinker myself, I limited my consumption after being told that if you drop a nail in a bottle of Coke it will disintegrate overnight. Whoops! There was an error and we couldn't process your subscription. Like this story? Get the latest from the Daily Yonder directly in your inbox, twice each week.
Why should Mountain Dew be treated any differently? Reynolds are limited on marking and advertising practices as a result of too many lawsuits to count. Research shows that certain types of marketing and advertising, such asĮvent sponsorship and product placement, send pro-smoking messages. The tobacco industry agreed not to continue marketing its product to children. For the first time, the industry acknowledged that cigarettes cause cancer, that nicotine is addictive and that it had attempted to suppress knowledge about how harmful its products are. This agreement also required the Liggett Group to comply with new federal regulations regarding tobacco products. On March 20, 1997, a step was reached which has been called “historic” in which the tobacco industry was compelled to come clean with the American public and tell the truth about its lethal products. ABC News Diane Sawyer appeared on the nightly news to report that Pepsico had agreed to pay for some dental care in Appalachian Kentucky. Citizens and state governments have put the squeeze on tobacco. She expressed concern “about any overuse or misuse of the soda among small children.” On most products having a harmful effect on children you will find a warning label “keep away from children.” I don’t believe Mountain Dew provides any warning label or instructions for consumption.Īmericans everywhere, not just in Appalachia, are battling obesity, addictive foods, sugary drinks and tobacco. Shouldn’t the Food and Drug Administration investigate the company that makes and markets this beverage and demand a mandatory label be placed on each bottle warning of the possibilities of addiction and dental decay? Perhaps those warnings will be part of the education PepsiCo’s CEO Indra Nooyi referred to on the evening news. But why in heaven’s name is a company permitted to mix up and market a soft drink, Mountain Dew, enjoyed by all ages, that contains an extremely addictive substance and is so damaging to a dental health that a pet name has been coined to describe it, a term reserved for Appalachians with rotten teeth: “Mountain Dew Mouth”? It is thoughtful that PepsiCo is now offering services to the area by donating funds for another traveling dental clinic in the region as well as offering help in recruiting dentists for the area. The show did bring to light the health problem, tooth decay, caused by drinking Mountain Dew soda. I’m from rural West Virginia not Eastern Kentucky but we share a unique and fighting kinship.
I suppose you could say I am upset with her. I usually watch ABC News but this replacement for Charles Gibson caused a little problem for me since I’m trying to avoid Diane Sawyer after the “A Hidden America, Children of the Mountain” documentary on 20/20. I turned on ABC evening news, February 17, 2009, and was surprised to see Diane Sawyer sitting in Charles Gibson’s chair. ABC News Pepsico CEO Indra Nooyi promised to help pay to repair a few of the teeth wrecked by drinking her Mountain Dew.
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